Del Mar
Thoroughbred Club

And they're off! With a new brand identity. Repositioning the Del Mar Thoroughbred Club required a new logotype, signage and banners for stadium and vehicles, merchandise applications — and a graphic standards guide to control it all.

North County
Transit District

The right image can really move your customers as the North County Transit District learned with this total brand identity program. Increased ridership throughout the system showed the brand development was on the right track.

Balboa Park

When the 21 cultural organizations in Balboa Park sought to brand the cultural experience of the Park, they sought out a consensus methodology. BrandDiscovery Workshops were the answer for direction in compelling new logo, tagline and literature design.

San Diego
State University
School of Music
and Dance

Online surveys of students, parents, alumni, and faculty garnered the intelligence for messaging, new logo, and promotions. Now, everyone is dancing to the same tune.

Pacific Coast
National Bank

A day-and-a-half BrandDiscovery positioning workshop pointed the strategic way to go with a Southern California style in logo, messaging, direct mail and advertising. The outlook for this new start-up: very bright.

Army and Navy Academy

Design and graphics that foster pride and enthusiasm are the style for this educational institution in Carlsbad, CA.


Fun, energetic and challenging are the brand attributes that drove the rebranding of Buzztime, an interactive entertainment network available in thousands of restaurants and bars. Trade ads, banner ads, direct mail and more target B2B and consumers with consistent look and style.

General Electric

Global Electronics Solutions, the unit of the Commercial Finance division of GE, needed a branded solution that helped describe their Acquire, Use, Remarket business model. Collateral, print and online advertising, and trade show booth designs all rolled out powerful visual concepts for the global enterprise.

Overland Data

How do you position a company for an IPO? Talk to their customers, their dealers and distributors, and their own executive management team to find the focus for a total brand overhaul to take this technology-driven data storage leader to the next level.

First Future
Credit Union

A new name, brand identity, and highly differentiated positioning was the solution that allowed this newly merged entity to break out of the noise level within the tired and crowded financial services category. Research indicated that life-stage positioning was the customer-driven need that could put this major credit union a step ahead. A fresh, vibrant style and distinctive brand personality were the result.

Enterpreneurial Management Center

Creating a new identity for San Diego State University's center for entrepreneurial education meant demonstrating in design and messaging the leading-edge qualities that every entrepreneurial enterprise should seek.

San Diego
Trust Bank

Reviving the name of one of San Diego's oldest and best known banks, San Diego Bank & Trust, the brand for this new bank draws upon the historical and nostalgic, but with a vital, contemporary look and feel.


A new logo, collateral, and web site introduces wireless banking to the financial world.

Kisco Senior Living

Re-positioning within a category of entrenched clichés made it essential to find fresh portrayals of senior care visuals and copy while remaining steadfast to fundamental market appeals.