If branding was all science, all branding would be the same. If branding is only about art and creativity, messages may miss the target market and strategy and metrics are obscured.

Branding and marketing communication services

Strategic Services
Branding positioning
Branding workshops
Marketing planning
Program planning
Integrated marketing communications plans
Market research
    - Internal workshops
    - Surveys, questionnaires
    - Secondary research
Consulting services

Creative Services
Brand positioning statements
Corporate and product naming
Corporate identity and brand identity
Web design and SEO content
Messaging systems/copywriting
Advertising and sales promotion
Corporate communications
Literature and collateral systems
Graphic standards manuals
Product catalogs
Packaging design, POP
Trade show programs